What is ethos?
Ethos is an integral part of any good piece of persuasive writing. As you seek to improve your own writing, it’s important to understand what ethos means and learn how the effective use of ethos can greatly improve your prose.
Ethos is an element of argument and persuasion through which a speaker establishes their credibility and knowledge, as well as their good moral character. Ethos can be applied to writing and public speaking, and all writers use ethos to a certain extent to establish authority on a given subject and to build trust with readers.
- Ethos is the defining character or disposition of a person, community, or group.
- When we refer to ethos as a rhetorical appeal, we are referring to the ways in which credibility, or good character, is established and maintained.
- As a reader, viewer, or consumer, you need to be aware of the ways an individual or artifact manipulates ethos appeals to strengthen persuasiveness.
- As an author, you need to craft strong ethos appeals to highlight the credibility of your own work.
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