The Ultimate Demand Generation Guide for SaaS: The Basics

It also discusses the different sales metrics that are important for demand generation success and offers tips for starting and managing a demand generation strategy. Armed with this knowledge, you’ll be ready to put your best foot forward in demand generation efforts for your SaaS business!

What is SaaS demand generation?

Demand generation for a SaaS company can be a daunting task, but many strategies can be used to achieve success. It’s important to choose strategies that fit the brand and target audience of the SaaS company in question, as well as the goals of the demand generation campaign.

Once you’ve determined how to generate demand, it’s important to execute those plans consistently over time. The goal is to increase the number of active users and promote the usage of the platform to generate revenue. So, let’s get started!

Starting a SaaS Demand Generation Strategy

Starting a demand generation strategy for your SaaS business is essential for success. There are many different ways to approach this, but the key is to find what works best for your company.

  • Some popular methods include email marketing, social media campaigns, and webinars.
  • It’s also important to track the success of your efforts so you can make changes as needed.
  • The most effective way to generate demand is through content marketing that educates and engages customers through blog posts, emails, and social media outreach.
  • Make sure you have a plan in place before starting your business so you can put strategies in place and see results.

Sales Metrics Overviews for SaaS Demand Generation

When it comes to demand generation, it’s important to use the right metrics to gauge success. Sales pipeline length is a good way to gauge how far along the sales process a customer is.

  • CTAs (click-through rates) and CPMs (cost per mile) are also useful metrics for gauging demand generation campaigns’ success.
  • Some common measures include signups, activation rates, and customer churn rates.
  • It’s also important to track your results over time to improve your performance.
  • By understanding and using the right metrics, you can effectively measure demand generation performance and improve your campaigns accordingly.

The three phases of SaaS demand generation

Demand generation is an essential part of any marketing strategy. It’s the process of generating demand for your product or service. And, like anything else in marketing, demand generation can be done in three phases: strategy, planning, and execution.

  • In the strategy phase, you identify your goals and develop a plan to achieve them. This includes determining the demand you’re hoping to generate, the channels you’ll use to reach that demand, and the marketing strategies you’ll use to promote your product.
  • In the planning phase, you create detailed estimates of what it will take to meet your goals.This includes understanding your customer, understanding the competition, and estimating the cost of reaching your target market.
  • Finally, in the execution phase, you put everything into action and see how it all plays out! By following these three phases, you’ll be on your way to successfully generate demand for your SaaS.

Conversion Rate Optimization (CRO)

When it comes to conversion rates, there is no way around it – you need to know what your numbers are to make adjustments and optimizations.

  • This means setting a goal first and then working towards achieving it.
  • Once you have a target number in mind, optimizing your landing page becomes very important.
  • Make sure the copy is clear, concise, and persuasive enough so that potential customers want to convert.
  • In addition, be sure all push notifications and SMS marketing campaigns are sent at the right time with the right content for maximum results.
  • Always measure how effective these campaigns were before making any changes!

Don’t forget about conversions even after your campaign has ended – keep track of everything (sessions lead-ups/clicks on ads/sales made) for future tweaks or improvements to be made easier

8 Actionable SaaS demand generation tips & best practices

Businesses of all sizes need demand-generation strategies to help them grow. But with so many demand generation options available, it can be hard to know where to start. That’s where this blog comes in! In this article, we’ll highlight 8 demand-generation demand-generation tips that will help you get started. We’ll also provide best practices to help you get the most out of your demand-generation efforts. So, whether you’re looking to increase sales, unlock new customer relationships, or improve customer retention, this blog is sure to help!

Create user personas

  • Personas are the key to creating successful demand-generation campaigns.
  • By understanding your customer, you can design better campaigns that meet their needs and interests.
  • Tailor your messages and offers to match the specific interests of your personas, based on data collected from research studies or customer feedback surveys.
  • This way, you’re more likely to reach them with content that is interesting and engaging enough for them to want to act on it.
  • Use data in order not only to validate what works best in terms of increasing demand but also in order track which channels .

Analyze potential generation channels

  • When it comes to generating leads for a SaaS business, many channels can be used.
  • However, before launching any campaigns or strategies, it is essential to analyze the potential generation channels and ascertain which ones work best.
  • By doing so, you will be able to allocate your resources most efficiently and keep your lead funnel flowing consistently.
  • To measure whether or not your demand generation strategy is working well, you should set up conversion tracking tools (i.e., Google Analytics) and track how many leads convert into sales.
  • This way you can constantly fine-tune your marketing efforts to increase lead conversion rates even further!

Consider collaborations

  • Collaborating with other businesses is one of the best ways to increase your business’ potential.
  • By tapping into their customer base and marketing campaigns, you can achieve synergies that would have otherwise been difficult or impossible to do on your own.
  • To make the most out of collaborations, it is important to identify target markets and create tailored content that appeals to them.
  • Joint marketing campaigns will help reinforce brand awareness and drive more traffic toward your site or blog.
  • Joining industry alliances not only strengthens relationships with customers but also boosts visibility in search engines as well as opportunities for joint sales and partnerships within the alliance itself!
  • Finally, social media platforms like Twitter and LinkedIn are essential for demand generation success – use them wisely by creating engaging content that drives clicks!

Find that dream location, location, location

  • Location is key when it comes to demand generation.
  • By finding the right spot, you are opening up new marketing opportunities that can help you reach potential customers in their local area.
  • While innovative marketing techniques are essential for reaching out to potential customers, discounts and free trials play an important role in content engagement as well.
  • Tracking customer responses and measuring results regularly will give you a clear indication of whether or not demand generation is working properly – providing valuable insights for ongoing strategy development.

Aim for thought leadership

  • Thought leadership is key in any marketing strategy.
  • While it might not be the only thing contributing to success, it’s an important factor that can’t be overlooked.
  • There are a few things you can do to achieve thought leadership status: – First and foremost, make sure your content is of high quality and relevant.
  • This will help you differentiate yourself from the competition and build trust with your readers/ listeners.
  • Next, focus on customer feedback – use it to improve the content or even create new products altogether.
  • Never hesitate to pivot based on what customers want or need! – Last but not least, blog content should aim at driving engagement and conversions (via email options, etc.,).
  • By writing engaging stories that lodge in people’s minds long after they’ve finished reading them, you’re building loyalty among potential customers who might later refer others too.

Offer free trials

  • Offering free trials is a great way to increase demand for your SaaS (software as a service) products.
  • It’s also one of the most effective methods to convince users to upgrade or sign up for your service.
  • There are several things you need to keep in mind when running a successful free trial: always make it easy for potential customers to get started.
  • Offer exclusive discounts and benefits during the trial period, and measure user engagement data so that you can tweak your marketing strategy accordingly.

Use the right tools

  • The success of content marketing depends a lot on the right tools.
  • Without the right strategy, tools, and strategies in place, your efforts will be futile and you might even end up losing customers in the long run.
  • Utilizing demand-generation tactics is essential to helping businesses capture leads and convert them into paying customers.
  • The most common demand-generation methods include email marketing, social media campaigns etcetera.
  • It’s important to use these channels wisely so that you target your audience correctly while not wasting any time or resources on ineffective campaigns.
  • It’s also necessary to track results from demand generation efforts regularly so that you can adjust your strategy as required and optimize for maximum returns

Check metrics that are worth checking

  • Demand generation is all about getting people to demand your product or service.
  • There are a variety of ways to measure demand, and you must constantly check metrics that are important for your business in order to fine-tune the strategy and improve customer engagement.
  • Some metrics you may want to keep an eye on include monthly active users, customer churn rates, email opens, etc.
  • By tracking these metrics regularly, you will be able to adjust your demand generation efforts in the best way possible and achieve better results in return.


Demand generation is an essential part of any successful SaaS business. By understanding the basics of demand generation, you can start to develop strategies that will help you generate more demand for your product or service. In this blog post, we have outlined the key points that are essential for starting a demand generation strategy.

Make sure to read through the blog to get a better understanding of how demand generation works and how you can use it to grow your business.

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